3 Tips on How Brands Can Leverage TikTok to Boost their Video Marketing Efforts

TikTok is not only a popular social media app but also here to stay for a long time. There are millions of people all over the world downloading it from the app store. People use it for creating short video content and studies show that 82 percent of online traffic will move towards videos in the days to come. TikTok is the new favorite of brands, a self-serving social tool, an ad platform, and also a marketplace for promoting your business and products.

According to an article published on Inc, make people laugh if you would like to make your business become viral on this platform. There are many ways to reap the maximum benefits out of TikTok and boost your marketing efforts. Here is how:

1. Share fun-filled and amusing content

Most businesses focus on the design and also product functionality when promoting them online. TikTok is popular among young adults, 42 percent, as well as teenagers, 27 percent. Moreover, the app has carved a unique niche for itself as a key social media tool for producing fun-filled and amusing content. Therefore, focus on creating funny, lighthearted content on TikTok to promote your brand and products.

Businesses cannot pique audience interest if they share drab product demonstrations and testimonial videos all the time. At least, TikTok is not the right platform to share such serious content.

If you would like to make your audience laugh at TikTok brands , embrace some unwritten and unconventional methods to delight your audience. Create product videos in a funny, humorous way to build audience engagement and buy real TikTok followers.

2. Create unique content

The majority of businesses create videos that are used across several social media apps or platforms. When it comes to TikTok brands, it is a platform for viral content. Create original videos and also share those on the app to improve your marketing strategy. Make your content funny, idiosyncratic, and a little eccentric.

You can create videos of up to 15 seconds duration, which is best for churning out crisp content with a direct, short, and snappy message. TikTok may extend the video duration to about 60 seconds provided you meet some specific conditions.

When you have your business to promote, think of content that all will like to see and creating on-the-moment videos. Take some time out of your busy schedule to study TikTok videos that are trending.

3. Make the most of the hashtag challenge

TikTok motivates its users to become content creators, the hashtag challenge playing a significant role in this regard. Data reveals that more than 35 percent of users tried the hashtag challenge and also over 16 percent of all videos related to hashtag challenges. Though TikTok videos look odd or weird, the content generates millions of views and thousands of responses. The hashtag challenge is extremely popular on TikTok and many brands have used it to their benefit.

The hashtag challenge will also give you customers a voice that helps them to express their feelings, views, and likes.


Now that you have these tips handy, use them to take your TikTok marketing efforts to the next level. Create unique brand videos with elements of fun and also amusement.