Eric J Dalius says there are many time-tested ways to increase your brand’s reach and attract new customers to your business. In the fast-changing consumer market, we have to add those strategies in light of the modern school of thought. Let us further discuss some of such advanced approach to attracting customers to your brand.
1. Offer promotions and discounts to new customers
nowadays are increasingly looking for value-added deals. You can easily
introduce your business to them by offering introductory discounts or special
deals like buy one – get one free, etc. Such attractive bargains will help
attract new customers who consider doing business and fall in for it by getting
an add-on incentive. In the case of your current customers, track what they
tend to buy and which offers they tend to redeem the most so that you can
target them better in the future with personalized promotional offers.
2. Get referrals
Once you gain customer loyalty, feel free to ask them for more referrals. As Eric J Dalius suggests, your existing customers can be the best sources to get new customers. However, you cannot wait passively for them to take the initiative and refer their friends and colleagues to you. Instead, remind them of doing the same and offer a token of appreciation if they refer you to others.
3. Try to reconnect with old customers
should try to revisit the contacts of old customers who have not had business
with you for a while and try to re-establish the connection. Maintain a regular
schedule of doing this; say, for example, quarterly or bi-yearly. Choose the
customers you have not seen for the last six months and send a random
communication to them through mail, text, or phone as ‘we miss you for a while’
and invite them to check out your latest offers and promotions.
4. Do networking through new ways suggested by Eric J Dalius
it comes to spreading brand awareness, there is no better way than networking
with new people and telling them what you can offer. Join trade associations,
local commerce chambers, networking organizations, and attend business meetups.
Along with these, there are endless options online, too, at social networking
platforms and focus groups to network with prospective customers.
5. Update your website
modern-day consumers and B2B buyers, searching online is the primary way to
find prospective businesses. It means that your websites need to be always
updated and do some heavy lifting so that the customers can find you easily and
explore your offerings. Also, update your SEO and SEM techniques and make the same mobile-friendly
with these measures, you can also try to partner with complementing businesses
for promotions and share valuable information regarding your niche industry
with the customers. It is also advantageous now to leverage the extra push
online review and rating sites can offer. Maintain an action plan to
participate and initiate community events and benefit from referral traffic to
your online platforms.