Facebook as a Marketing Tool for Small Businesses

Despite many controversies in recent years, Facebook remains the king of social media platforms. It has 2.27 billion active profiles, 1.5 billion of which are online on any given day. Many fail to capitalize on its unquestionable popularity, looking at the website and seeing nothing more than cute or funny posts. Most businesses fail to see its potential as a powerful marketing tool.

If you have a small business and are looking to grow your brand, skyrocketing your online marketing through Facebook is an excellent way to go. This is something that ad agencies like DimNiko are specialized in. They point out the many ways to advertise on Facebook and convert these ads into sales.

Facebook page vs. Facebook profile

The easiest and fastest way that your business can benefit from Facebook is by creating a page. It is free and can be set up within minutes. A Facebook page can serve as a hub of information about your business and is not to be confused with the Facebook profile, which is mainly used for personal purposes.

If you have an existing profile, you can create a business page from there through the “Create a Page” option. You can access this from a dropdown menu on the right-hand side of your profile. Alternatively, you can create a Facebook page that is separate from your profile by going to the Facebook homepage without logging into your profile, then selecting the “Create a Page” link under the signup form.

One critical advantage that a Facebook page has over the profile is that when other users like your page, they will automatically see any updates that you post in their newsfeed. You can optimize this feature to stay relevant, such as by posting meaningful and exciting content. It may seem trivial, but any chance you can reach over one billion potential customers in one day is good for business. And this is just from what you can do on your own. If you really want to ramp things up, you can designate someone else as an admin user or hire an ad agency like DimNiko.

Optimizing Your Facebook Page

Creating a Facebook page is a fast and easy way to boost your business, only if done correctly. Otherwise, it will not help your cause. In some cases, a poorly executed Facebook page can reflect negatively on your brand and do more harm than good.

  • Profile Photo

The profile photo goes at the upper left corner of your page. It is often the first thing that other users see, so you should make it count. In most cases, using your logo as a profile photo is advised. It is simple yet representative of your business. If possible, the photo should be square and at the center when uploading, so the image is full when you post updates.

  • Cover Image

The cover image looks like a billboard at the top of your page, taking up more space. In this section, you can go for something more specific about your company. A photo of your employees or the inside of your store is a good example.

  • About Section

The About section is another prominent part of your business page that can be seen below your profile photo. You can explain briefly what your business does and how it is different from all the others.

  • Timeline

This is the section that will show up in your followers’ news feeds, so make sure you post only useful and interesting updates, such as new product announcements, promo codes, or links to blogs relevant to your business. Also, do not post more than a few times a day to avoid clogging your followers’ news feeds.

Hiring a Professional

Using Facebook for marketing is fairly doable. But to make the most out of it, you could use the help of an ad agency like DimNiko. Aside from the expertise, ad agencies have the experience from which your business can benefit significantly.

Author Bio: Maddison Brown is a freelance writer and a GOT fan. Apart from writing quality articles on various niches, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders.