How often should you guest post? A helpful guide

It’s no secret that guest posting is one of the most effective ways to build your online presence and grow your blog or website. But how often should you guest post? And what’s the best way to go about it?

In this helpful guide, we’ll answer those questions and more, so you can make the most of your guest posting efforts.

The Benefits of Guest Posting: There are 10 benefits to guest posting, including:

1. Increasing your reach and exposure

When you guest post on another site, you’re essentially borrowing their audience for a moment. This can help introduce your work to new readers who might not have otherwise found you.

2. Establishing yourself as an expert in your field

When you guest post, you’re given the opportunity to share your knowledge and expertise with a wider audience. This can help establish you as an authority figure in your field, which can do wonders for your professional reputation.

3. Building relationships with other bloggers and websites

Guest posting is a great way to network and build relationships with other bloggers and websites in your industry. These relationships can come in handy down the road, whether you need help promoting your own work or are looking for collaborating on a project.

4. Generating traffic back to your own site

Of course, one of the most immediate benefits of guest posting is the boost it can give to your own site’s traffic. When you guest post, you’re typically given the opportunity to include a link back to your own site or blog. This can help drive new readers (and potential customers) back to your site.

5. Growing your email list

Another great way to use guest posting to benefit your own site is to grow your email list. If you include a call-to-action in your guest post urging readers to sign up for your email list, you can quickly and easily grow your list of subscribers.

6. Boosting your search engine ranking

When you guest post on a high-quality site, you can also enjoy a boost in your own site’s search engine ranking. This is because when you include a link back to your site in your guest post, you’re essentially giving the host site a “vote” of confidence. The more votes (or links) you have, the higher your ranking will be.

7. Connecting with new readers

Guest posting is also a great way to connect with new readers who might not be familiar with your work. By comments on the host site or interacting with readers on social media, you can make new connections and expand your audience.

8. Increasing your social media following

In addition to connecting with new readers, guest posting can also help you grow your social media following. When you guest post, be sure to promote your post on your own social media channels. This will help introduce your work to new readers who might not be familiar with you yet.

9. Getting feedback on your work

When you share your work with a new audience, you’re also given the chance of receiving feedback on it. This feedback can be invaluable; as it can help you improve your work and make it more appealing to a wider audience.

10. Making money

Guest posting can also be a great way to make some extra money. If you’re paid for your guest posts, that’s just another bonus!

Now that we’ve gone over some of the benefits of guest posting, let’s take a look at how often you should be doing it.

How Often Should You Guest Post?

There’s no set answer when it comes to how often you should guest post. However, a good rule of thumb is to guest post once or twice a month. This frequency will give you the opportunity to reap the benefits of guest posting without overdoing it and becoming a nuisance to other bloggers.

When it comes to guest posting, quality is always better than quantity. It’s better to guest post on one high-quality site than it is to Guest Post on 10 sites that no one reads.


Guest posting can be a great way to build your reputation, grow your audience, and make some extra money. Just be sure to guest post on high-quality sites and don’t overdo it!