13 Business Development Tactics for Getting More Customers

In order to get more customers, businesses need to focus on effective business development tactics.

By using the right tools and strategies, businesses can identify new opportunities and convert them into paying customers.

1. Develop a Strong Value Proposition

Your value proposition is the foundation of your business development efforts. It’s what tells potential customers why they should do business with you, rather than your competitors. To develop a strong value proposition, you need to first understand your target market’s needs and pain points. Once you know what they’re looking for, you can craft a message that speaks directly to their needs.

2. Identify New Business Opportunities

To get more customers, you need to go out and find them. That means identifying new business opportunities that you can pursue. There are a number of ways to do this, including:

  • Scanning social media and industry forums
  • Looking for news stories about companies in your target market
  • Asking your existing customers for referrals

Once you’ve identified some potential leads, it’s time to start reaching out and building relationships.

3. Build Relationships with Potential Customers

The best way to convert a potential customer into a paying one is to build a strong relationship with them. You can do this by staying in touch and providing value, even if they’re not yet ready to buy from you. For example, you can send them helpful articles, invite them to webinars, or connect them with other people in your network.

4. Offer a Free Trial or Demo

One of the best ways to get someone to try your product or service is to offer a free trial or demo. This allows potential customers to experience your offering for them and see how it can benefit them. If they like what they see, they’re more likely to become paying customers.

5. Provide Incentives

Another way to encourage potential customers to convert is to provide incentives. This could be in the form of discounts, freebies, or terms that are more favorable than those of your competitors. Whatever you offer, make sure it’s something that will truly benefit your target customer and encourage them to do business with you.

6. Create a Sense of Urgency

If you want people to take action, you need to create a sense of urgency. This means making it clear that there’s a limited time or quantity available, or that the offer won’t be available for much longer. This will prompt potential customers to take action before it’s too late.

7. Make It Easy to Buy

The easier you make it for potential customers to buy from you, the more likely they are to actually do it. This means having a simple and straightforward purchasing process, as well as offering multiple payment options. You should also remove any barriers that might prevent someone from buying, such as shipping costs or minimum purchase requirements.

8. Follow Up

Once you’ve made a sale, it’s important to follow up with your customer to ensure they’re happy with their purchase. This not only helps to build relationships and encourage repeat business, but it also gives you an opportunity to upsell or cross-sell other products or services.

9. Get Reviews and Testimonials

Social proof is a powerful thing, so it’s important to get reviews and testimonials from your satisfied customers. These can be used in your marketing materials, on your website, or even in sales conversations. The more positive reviews and testimonials you have, the more likely people are to do business with you.

10. Analyze Your Results

Finally, it’s important to regularly analyze your results to see what’s working and what isn’t. This will help you fine-tune your marketing efforts and ensure that you’re using your resources in the most effective way possible.


The above tips will help you convert more potential customers into paying ones. However, it’s important to remember that every customer is different, so you may need to tailor your approach depending on the situation. Ultimately, the goal is to build strong relationships and provide value, even if someone isn’t ready to buy from you right away. By doing this, you’ll create long-term customers who are more likely to do business with you in the future.