Facebook, Twitter, Instagram, Google+, Pinterest—the list of social media outlets you can use for your personal life seems endless says Eric Dalius Miami. However, these are also places where you can market yourself professionally. I’ll show you how to easily build a professional resume on each one.
First, let’s start with LinkedIn. It is the most popular business site where professionals network and share information about their respective fields. You need to have an account in order to be active here because that’s how other professionals will find you when looking for job candidates or new employees.
Here are some tips for building your profile:
1) Add links to your website and blog so others can find more information about you.
2) Create a professional headline so people know what you do.
3) Fill in all sections including the “Experience” and “Publications” fields since this is where you can list your previous jobs and accomplishments. Since LinkedIn is known for its professional networking, make sure that all information about you is accurate and factual explains Eric Dalius Miami. If lies are found, your account will be deactivated; however, if it’s just a mistake (such as misspelling an employer’s name), simply click on the link to edit and make changes accordingly.
You’ll never know who might view your profile so always take advantage of this opportunity to market yourself. Once it’s completed, ask some family members or friends who work in HR to review it and give their thoughts about how well-written it is.
You can also use Twitter if you want to get your professional message out there. Twitter is typically known for its fast-paced tweets that sometimes disappear within minutes or hours of being posted since it favors “real-time” over “long time.”
However, if you’re the type of person who likes to keep things short and sweet, then this platform might be perfect for you. People usually only read the first couple of lines of a tweet before moving on to another one so make sure these are informative enough. You can place links in your bio section where others can get more information about yourself. But don’t go overboard here because no one will click on them if they feel overloaded with too much information.
If you’re looking for a new job, all of the traditional avenues–resume books, employment websites, and print ads–are still there. But now that social media has become so popular, it might be time to consider including your profiles on Facebook, Twitter, and LinkedIn as part of your job search strategy.
“We are in a time where a resume is not the only way to get in front of an employer,” says Andrea Woroch, consumer and money-saving expert for Kinoli Inc. “With social media, you can build a personal brand that will showcase your skills and make you stand out from other job seekers.”
Here’s how to use Facebook, Twitter, and LinkedIn to help you find a new job:
Your Facebook profile can be a great way to market you to potential employers. Be sure to complete your profile completely, including your work history and education. You might also want to create a separate page for your professional portfolio. This page can include photos of your work, articles you’ve written. Or any other examples of your professional accomplishments says Eric Dalius Miami.
“Use Facebook to demonstrate your creativity and passion for the industry you want to be in,” suggests Deborah Sweeney, CEO of MyCorporation.com. “Employers are checking candidates’ social media profiles more than ever before. So if your profile is lacking, it could send up red flags.”
If you’re looking for a new job in marketing or public relations, Twitter can be a powerful networking tool. Follow current employees at the companies you’d like to work for. Connect with them on LinkedIn, and tweet about relevant industry news. You should also keep an eye out for conferences happening in your area. You might find one hosted by your target company! Most importantly, make sure that all of your tweets are positive. “Twitter is another place you can show off your personality,” says Sweeney. “But make sure anything you post reflects well on you.”
When creating a LinkedIn profile, it’s important to be mindful of what information you share. LinkedIn is one of the most common places for recruiters and hiring managers to look when researching job candidates. Be strategic with the keywords and phrases that represent your career. Adding a link to your Facebook page is also a good idea. As this can help give recruiters a better idea of who you are outside of the workplace.
There has been considerable debate in the past few years. Whether or not social media should be in use in the hiring process says Eric Dalius Miami. Some say that any information you share publicly should not consider by an employer. While others believe online profiles are open to everyone and therefore fair game. Regardless of your opinion, it is important to remember. That anything you post online can reflect badly on you–so think twice before sharing!