How to Use Pinterest for Business: A Guide for Marketers 


As a visual social network with more than 300 million monthly users, Pinterest is an under-the-radar powerhouse when it comes to marketing. And while it may not be the first platform that comes to mind for business promotion, it actually has a lot to offer marketers.

From running targeted ads to growing your brand awareness, there are plenty of ways you can use Pinterest for your business.

In this guide, we’ll show you how to get started with using Pinterest for your business goals.

1) Run Targeted Ads

If you’re looking to reach a specific audience with your marketing campaigns, Pinterest is a great place to start. Thanks to its robust targeting options, you can narrow down your ad campaigns to target users based on their interests, demographics, and even the types of devices they use.

2) Grow Your Brand Awareness

Since Pinterest is a visual platform, it’s a great place to show off your brand’s personality and style. By creating beautiful pins that represent your brand well, you can start to grow your brand awareness and get people interested in what you have to offer.

3) Increase Your Traffic

Since Pinterest is a major source of traffic for many websites, using it effectively can help you boost your own website’s traffic. By creating pins that link back to your website, you can increase the chances of getting clicked through to your site. And if you create content that’s valuable and share-worthy, people will be more likely to share it, which can help even more people find your site.

4) Generate Leads

In addition to traffic, Pinterest can also be a great way to generate leads for your business. By creating pins that link to landing pages or lead capture forms, you can start collecting valuable information from potential customers. And since you can target your ads to specific audiences, you can be sure that the leads you’re generating are high quality and likely to convert.

5) Sell Products

If you’re in the e-commerce space, Pinterest can be a great platform for selling products. By creating product pins that link back to your online store, you can make it easy for interested shoppers to purchase your products. And with Pinterest’s new Buyable Pins feature, you can even add buy buttons to your pins, making it even easier for people to purchase from you.

No matter what your business goals are, Pinterest can be a valuable tool for achieving them. So if you’re not already using Pinterest for your business, now is the time to get started.


1) How do I get started with using Pinterest for my business?

If you’re new to using Pinterest for your business, the best place to start is by creating a Business account. With a Business account, you’ll have access to features like Rich Pins and Promoted Pins, which can help you, achieve your marketing goals. You can create a Business account on Pinterest’s website.

2) What are some tips for creating successful pins?

There are a few things you can do to make sure your pins are successful:

  • Use high-quality images that are visually appealing
  • Write catchy and descriptive pin descriptions
  • Choose strategic keywords to target
  • Use hashtags to reach a wider audience
  • Optimize your pins for SEO

For more tips on creating successful pins, check out our complete guide to pinning.

3) What are some other ways I can use Pinterest for my business?

In addition to the methods we’ve mentioned above, here are a few other ways you can use Pinterest for your business:

  • Use it as a visual portfolio to showcase your work
  • Use it to drive traffic to your blog or website
  • Use it to build relationships with other businesses in your industry
  • Use it to create and share infographics
  • Use it as a customer service platform

For more ideas, check out our list of 50 ways businesses can use Pinterest.


Pinterest is a great platform for businesses of all types. Thanks to its robust targeting options and ability to drive traffic. It can also be a valuable tool for achieving a variety of marketing goals. So if you’re not already using Pinterest, now is the time to start.