The best times to post on Instagram

There is no one-size-fits-all answer to the question of when is the best time to post on Instagram.

However, there are 15 general tips that can help you determine when to post on Instagram for maximum engagement.

1. Post during peak hours.

The best times to post on Instagram are during peak hours – that is, when the most people are using the app. Generally speaking, these tend to be weekdays from 9am to 5pm. Of course, this will vary depending on your specific audience and their location and time zone.

2. Experiment with different times and days.

To find out what works best for your brand and audience, it’s important to experiment with different posting times and days. Try out a few different options and see what gets the most engagement.

3. Use insights to determine when your audience is online.

Instagram’s insights feature can be extremely helpful in determining when your audience is online and how they interact with your content. This information can be used to help you fine-tune your posting schedule.

4. Take advantage of hashtags.

Hashtags can be a great way to reach new people and get more eyes on your content. When using hashtags, be sure to use relevant, popular ones that will reach your target audience.

5. Use location tags.

Another great way to reach new people is by using location tags. When you use a location tag, your content will be seen by people who are searching for that specific location.

6. Post on Sundays.

Studies have shown that engagement is generally higher on Sundays, so this may be a good day to focus your posting efforts.

7. Take advantage of holidays and special events.

Holidays and special events can be a great opportunity to get extra engagement on your posts. Be sure to take advantage of these times by posting relevant, timely content.

8. Use attractive visuals.

People are more likely to engage with content that is visually appealing. When creating your posts, be sure to use high-quality photos and videos that will grab attention.

9. Use calls to action.

Asking your followers to take action in your caption can be a great way to increase engagement. Try using phrases like “tag a friend,” “double tap if you agree,” or “comment below.”

10. Keep your captions short and sweet.

Long, rambling captions are often skipped over by users. To keep people engaged, try to keep your captions short and to the point.

11. Ask questions.

Asking questions in your caption is a great way to encourage people to interact with your content. Try to ask open-ended questions that will get people thinking and commenting.

12. Use emojis judiciously.

Emojis can be a great way to add personality to your posts, but they should be used sparingly. Overusing emojis can make your content appear juvenile or unprofessional.

13. Host a contest or giveaway.

People love free stuff, so hosting a contest or giveaway is a great way to increase engagement on your posts. Be sure to promote the contest ahead of time and make it easy for people to enter.

14. Collaborate with other users.

Teaming up with other users is a great way to reach new people and get more eyes on your content. Try collaborating with someone who has a similar target audience as you.

15. Use relevant hashtags and keywords.

Using relevant hashtags and keywords is a great way to make sure your content is seen by people who are interested in what you have to say. Be sure to do your research and use popular, relevant hashtags.


How often should I post on Instagram?

How often you post on Instagram will depend on a few factors, such as your audience, your goals, and the type of content you’re posting. Generally speaking, it’s best to post 1-2 times per day.


There are a number of things you can do to increase engagement on your Instagram posts. Some of these include using attractive visuals, using calls to action, and asking questions. Be sure to experiment with different strategies to see what works best for you and your audience.