The fast-paced business place has now made it almost mandatory for small businesses to implement some marketing strategy to stay tuned to the times. While it might not be difficult for small businesses to survive by depending on word of mouth as the only means of publicity, it will not help to speed up growth. Investing in a diverse marketing plan is necessary for small businesses to ensure speedy growth that gives an edge in competition. According to Eric J Dalius, who has spent years in marketing and retired as a successful marketer, choosing the right marketing strategies is extremely important because what works well for some companies might not work well for you.
Not having a marketing plan is unthinkable today, no matter how small the business might be because it could mean the slow death of the company due to lack of growth. Nurturing the customer base is critical to ensure that customers stay loyal to the business, and this is only possible when you stay in constant touch with customers by developing close relationships. To achieve the goal, you must have some structured marketing plan in place. While this should help to keep the business afloat, to make it grow, you must induct new customers regularly by implementing a marketing strategy to expand your reach. Another reason for having a marketing plan is to keep customers, both existing and potential, well-informed about your products and services so that it is easy for them to recall your business at the times of need.
Here are some tips that should help
to create suitable marketing strategies for your business without spending.
Use Google My Business – Suggested by Eric J Dalius
Google My Business is most attractive because it helps to gain extensive exposure for free, which suits the limited marketing budget of small businesses. Listing your business on Google My Business empowers you to get the most from Google Search and Google Maps for managing your online presence in a much better way. When your business appears in Google My Business, it improves the chances of bettering ranks in search results.
When your business ranks high in
local search results, it reinforces the legitimacy and relevance of the
company. When people find your business in the search results, they are sure of
connecting with an ongoing business that the search engines found trustworthy
for ranking. The high ranking will earn more clicks for your business and drive
more organic traffic both to the website and your physical store as people will
be able to reach it easily. The convenience of finding out your business
quickly improves the chances of faster business growth.
Take to guest posting
In addition to using marketing
strategies to stay in touch with the target audience, you must also take steps
to induct new customers for widening the customer base. The best way to reach
out to a new section of the audience is to take to guest posting. Create
high-quality content and post it on some other high-quality websites or blogs
so that you can connect to the blog’s audience. It is an excellent opportunity
to demonstrate your expertise and establish your identity as a thought leader
in your industry niche.
Posting your content on an
established blog site allows you ready access to a group of committed audience,
and you can enjoy the high domain authority of that website to project your
business and brand favorably. In many cases, this practice provides better
returns than posting your content on your website. Also, guest posting allows
you to link back to your website through your article by leaving an inbound
link, which boosts your domain authority and has high chances of improving your
website ranking in search results.
Be active on various forums
Small businesses must make use of
every available opportunity for gaining mileage in marketing by talking about
the business in various forums that do not cost any money. For example, you can
write content for platforms like Quora or pick up a thread to start a
conversation that brings your business in focus. You can answer some questions
that help to resolve some problems and, in the process, establish your
authority, which reflects positively on your business. The most significant
advantage of being active on such forums is that you get ready access to a
broad audience and the opportunity of converting many of them into your
customers by proving your worth to them. You can interact with high-quality
potential leads and demonstrate your expertise to them in matters related to
Give interviews to podcasts of other
Spreading your marketing campaign in
different ways across the internet is one of the cheapest ways to achieve your
marketing goals. Identify the platforms that can help to diversify your
promotions platforms so that you can discover the places where your audience is
already consuming content in the most convenient way. It is the simplest way to
take your business to the audience in the way they want instead of trying to
attract the audience to the platform where you host the business. Not everyone
likes to consume written content, and many love listening to podcasts. To reach
out to this group, you can contact some business podcasts and offer them your
interview to get quick access to the audience.
E-mail newsletters are potent tools
for staying in regular touch with consumers by promoting content, sharing
business-related news, and create deeper bonds with both existing and potential
customers. With many tools available, it is easy to design, send, and optimize
E-mail newsletters are the perfect
vehicles for sharing content with potential customers and leads and make the
right moves to establish your brand as informative and helpful.
In addition to networking by
aggressively using the social media platform for your business, you must grab
every opportunity to highlight your business through physical interaction at
various levels by speaking at multiple events.